Motown 70: Anniversary Identity System
Motown 70 is a fictional anniversary identity system created to celebrate Motown’s 70th year in 2029. The project reimagines how the label could honor its legacy while speaking to a contemporary audience, connecting its history of Black music, culture, rhythm, and style with the artists and sounds shaping Motown today.
Centered on the idea of Motown as a living legacy, the identity system extends across motion, posters, social media, web, and merchandise. The visual language uses bold typography, rhythmic patterns, and graphic movement to reflect the energy of Motown’s sound while creating a flexible brand world for a year-long celebration.